OUTCOME AND LEARNINGS | Christa's Portfolio

INGRAINED IN GRAINS

Hold, Wrap, and Share:
Lessons from the Field

Cooked with Care, Served with Story

Reveals how everyday food can become a powerful entry point for cultural connection. By centering the household as a space of learning and tradition, the campaign shows that rice is more than a daily staple it is a living archive of place, people, and practice. The outcome highlights a growing desire among families to reconnect with local food systems, support small-scale producers, and engage in more meaningful cooking. When stories are paired with sustenance, even a simple meal becomes a bridge between generations, regions, and values.

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Symbols in the Sack

This visual exploration uncovers how rice sack design functions as both branding and cultural storytelling. By analyzing sacks across e-commerce and traditional markets, patterns emerge revealing how color, symbolism, and price signal identity, tradition, and aspiration. From digital platforms to pasar stalls, packaging becomes a mirror of social values. Through abstraction, Grains repositions these everyday visuals as symbols of class, heritage, and collective meaning shows how even the most functional objects carry deep cultural resonance.

Labor through Fieldwork Observation

Each grain of rice holds more than flavor. It carries region, memory, and meaning. From field to table, it moves through invisible hands and quiet routines, shaped by heritage, labor, and love. In Indonesia, cooking rice is more than habit; it’s a ritual of identity, a thread connecting generations. Behind every bowl is a network of unseen work and care reminding us that even the simplest meals are layered with stories.

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INGRAINED IN GRAINS

Hold, Wrap, and Share: Lessons from the Field

Hold, Wrap, and Share:
Lessons from the Field