About the Project
While millions enjoy music daily, 70 million people with profound hearing loss are often left out. Introducing “Spotify on Vibrate,” a programme that enables the deaf community to experience music. We offer a feature that could turn every song into vibrations, making music accessible to all.
Turning Ideas into Impacts
During my internship at Blak Labs, I contributed to a campaign activation that was submitted to the Crowbar Awards in the Good - Digital & Innovation category, where we won a Silver Award. The process began with a collaborative brainstorming session focused on creating an interactive digital experience that would engage our target audience while staying true to the brand’s values. It was a valuable experience in balancing creativity with practicality, and ensuring that every decision supported the overall goal of the campaign.